7 Proven Hacks to Turn Any Restaurant into an Instagram Powerhouse
For those of us looking to bolster legitimate business, Instagram is now a monster of a social platform. The advent of business profiles, insights, advanced metrics, bulk schedulers—these, combined with the platform’s original, unique value proposition (highly visual, immediate and widescale brand exposure) make Instagram a powerful asset for small and local businesses. There’s perhaps no industry for which Instagram is better geared than the restaurant industry. Research has shown that people 18-35 spend five whole days a year browsing food images on Instagram, and 30% would avoid a restaurant if their Instagram presence was weak. Much of the below content is derived from a new social project I’ve taken on at Tapestry Restaurant in Boston. I’ll show you some of the strategies we use, and some of the results we’ve achieved thus far. Restaurant owners: here’s how to hack the ever-loving burrata out of your Instagram profiles, get more followers, and drive hungry people through the door....